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Job Summary:
The
Associate Marketing Manager - Insurance will,
under guidance from the Marketing
Manager, develop, implement and manage
all Property & Casualty insurance
marketing plans (auto, home, power
sports and retention) for multiple
markets.
Job
Description:
The
Associate Marketing Manager - Insurance will perform
all or some of the following Job
description:
-
Monitor and analyze lead generation
results for all campaigns on a
semi-weekly basis
-
Responsible for achieving lead
generation and cost per lead goals
in assigned markets by distribution
channel
-
Lead
Advertising Agencies to optimize
marketing initiatives in order to
meet goals and maintain optimum
results at an efficient cost
-
Direct Agencies on creative
development for multi-media
marketing campaigns
-
Manage budgets for Direct and Field
Marketing plans, including vendor
billing
-
Ensure all insurance marketing
materials meet legal compliance
-
Monitor and review industry research
and partner with the product
management and research teams to
recommend marketing initiatives
based on findings
-
Collaborate with internal sales and
database partners to ensure goals
and objectives are achieved.
Minimum Requirements / Knowledge / Skill
For Associate Marketing Manager -
Insurance Job
-
6+
years experience in managing
integrated marketing plans and
budgets
-
Strong knowledge of broad-based and
direct marketing experience in
managing and support large-scale
marketing/promotional efforts
-
Excellent
communication, interpersonal,
project management and leadership
skills
Demonstrated ability to think
creatively, utilize marketing
analytics and research to
effectively identify target markets,
and incorporate segmentation and
competitive analysis into innovative
marketing programs
Experience managing vendor and
agency relationships
Ability
to manage a heavy workload and make
decisions daily on managing
competing priorities
Proficiency of Microsoft Office,
Adobe and Internet applications.
Minimum Education Requirements /
Certification / Licensure For
Associate Marketing Manager - Insurance Job
-
Bachelor's degree in Marketing,
Communications or Business.
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