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Associate Director Creative Marketing - Telecommunications Job Description

 

 

 

Job Summary:

The Associate Director Creative Marketing - Telecommunications will be responsible for developing Company advanced advertising business across the leading telecommunications company's mobile, online and TV platforms. He/She will lead creative marketing for Company's Adworks division with the goal of raising awareness with Fortune 500 marketers and building multiplatform advertising business.

Job Description:

The Associate Director Creative Marketing - Telecommunications will perform all or some of the following Job description:

  • In conjunction with senior leadership team, lead marketing strategy and positioning for Company ad products (tv, mobile & online) to media buyers and the larger advertising community

  • Develop ad sales materials including presentations, one-sheets, reels, etc.

  • Manage concept and design development of creative work, both graphic and writing

  • Write and/or approve copy for sales materials

  • Create and consistently update design and copy of Powerpoint presentations utilized throughout the organization

  • Lead the creative strategy, concepting and development of website, display ads, search and mobile site in conjunction with an agency

  • Oversee design and development (in-house or with outside partners) of trade print ads, event signage and additional materials as needed

  • Maintain strong competitive intelligence, staying aware of innovative and effective marketing tactics

  • Supervise and train a marketing manager.

Minimum Requirements / Knowledge / Skill For Associate Director Creative Marketing - Telecommunications Job

  • Significant experience with Adobe Creative Suite and strong powerpoint skills
  • Prior experience in a television network or digital publishing a plus
  • Proven strong project management and problem solving skills including organization and attention to details in a fast-paced, deadline oriented environment
  • Strong creative writer
  • Ability to establish and meet deadlines and establish clear priorities quickly
  • Strong track record with ideation & execution of successful creative marketing
  • Strong interpersonal skills
  • Ability to work well with a wide variety of functional teams
  • Strong knowledge of Microsoft Word, Excel, PowerPoint and the Internet
  • Detailed oriented planner with strong strategic thinking and creative vision
  • Creative graphic design, copy writing skills and a thorough understanding of the digital media industry including mobile, TV, online display and search
  • Ability to translate the unique selling proposition of Company ad products into high impact sales decks.  

Minimum Education Requirements / Certification / Licensure For Associate Director Creative Marketing - Telecommunications Job

  • Bachelor's degree or equivalent with 6-8 years of professional experience in marketing and/or digital media.
     


 

 

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