SEO & PPC Internet Marketing Analyst Job Description
Job Summary:
The
SEO & PPC Internet Marketing Analyst will be responsible
for the day-to-day management and
execution of all aspects of Company's
paid search initiatives (PPC/SEM),
organic search campaigns (SEO) and
display media
Job
Description:
The
SEO & PPC Internet Marketing Analyst will perform
all or some of the following Job
description:
Execute and manage all aspects of
paid search, organic search and
display media strategies to drive
acquisition, meet business goals,
build the brand, and improve the
overall online experience for
prospective patients and their
families
Liaise and partner with external
search agency to ensure optimal
program execution and performance
Work
with content, creative and technical
team members to create a seamless
digital experience, from ad copy to
landing pages
Champion SEM/SEO within the
organization and work with clinical
and marketing teams to ensure SEM/SEO
is effectively aligned with the
marketplace as well as Company's
business
Maintain a high level of
understanding of Company treatment
model and overall industry trends
Communicate thorough information and
analysis including annual and
quarterly plans, forecasts, testing
and results throughout the
organization
Create and strive for an environment
of continuous improvement in the
program via the development of
testing programs, evaluation and
integration of new search engine
opportunities and incorporation of
learnings and findings into ongoing
planning.
Minimum Requirements / Knowledge / Skill
For SEO & PPC Internet Marketing Analyst Job
Experience managing all aspects of
paid search across Google, Yahoo,
Bing and AOL
Understanding of advanced search
strategies (both paid and organic)
Understanding of display media
strategies including retargeting and
behavioral targeting
Outstanding analytical skills,
meticulous attention to detail, and
strong problem-solving skills.
Demonstrated ability to turn data
into insights
Understanding of effective test
design including planning, execution
and results analysis
Demonstrated experience with A/B
testing including set-up and results
analysis
Exposure to broad range of digital
marketing tactics and an
understanding of how they work
together
Exposure to financial forecasting
and strong overall quantitative
acumen
Copywriting experience required with
demonstrated ability to create
compelling ad copy
Excellent project management,
written and verbal communication
skills
Skilled at Excel, PowerPoint and
Omniture or similar analytics
platform
Proven ability to manage multiple
tasks simultaneously, prioritize
effectively, and meet deadlines
Ability to work in a group
environment, on cross functional
teams and independent of supervision
2-4
years experience in SEM/PPC
management, search engine
optimization, direct marketing, and
display advertising.
Minimum Education Requirements /
Certification / Licensure For
SEO & PPC Internet Marketing Analyst Job
BS/BA
in Marketing, Advertising, Business,
Psychology, Sociology or a related
field.
