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Job Summary:
The
DB Marketing Manager will
manage special project requirements,
marketing package development, waterfall
evaluation, and implement offer
optimization strategies via Marketswitch
Optimization. He/She will also provide
insight-driven recommendations to
enhance strategies and drive synergies
across the organization, and work within
the Marketing Information Management
team to evaluate and scope out desired
marketing initiatives and determine
testing and/or sizing of campaign
initiatives.
Job
Description:
The
DB Marketing Manager will perform
all or some of the following Job
description:
-
Manage multiple channels within one or
more functional specialties
-
Educate marketing partners on new
toolsets, and help develop and implement
best-in-class customer centric campaign
strategies
-
Provide insight driven recommendations
to enhance strategies and drive
synergies across the organization
-
Interact with cross-functional areas at
the Functional Specialty level
-
Primary liaison with the Marketing
Segment Managers, Decision Management,
and Risk Management to develop sound
Business Requirements and work through
the business needs to ensure successful
project completion
-
Work with MIM Process Management team to
support successful campaign execution.
Minimum Requirements / Knowledge / Skill
For DB Marketing Manager Job
-
5-7 years of relevant experience.
Experience in database marketing or
a list execution role, particularly
within financial services, preferred
-
Experience delivering strategic
business analysis; aptitude in
displaying and communicating data
analysis and results
-
Acumen working in a technical
environment to solve business
related problems
-
Experience in CRM architectures and
deployment
-
Experience analyzing marketing
efforts
-
SQL/SAS experience a plus
-
Working knowledge of "customer
centric" marketing techniques
-
Strong working knowledge base in
quantitative and analytical
techniques including report
analysis, association rules,
decision trees, timeline and task
plan analysis and visualization
techniques
-
Working knowledge of data mining
techniques to support sophisticated
exploratory data analysis
-
Understanding of how to communicate
and present analysis results to
Business Partners Skills
-
Strong leadership and prioritization
skills; Willingness to share
knowledge and collaborate with team
members to achieve project goals
-
Ability to
motivate and empower others to
reach organizational goals
Ability to partner with internal
Marketing, Risk and Decision
Management colleagues to develop new
customer centric marketing
strategies and targeting
opportunities
Ability to create new and
imaginative approaches to executing
marketing strategies
Ability to identify fresh approaches
to marketing processes and
technology, and show a willingness
to question traditional assumptions
Strong communication and
interpersonal skills, both with
technical and business constituents
Strong consultative and problem
solving skills
Ability to present
technical/analytical information to
non-technical audiences
Proven ability to work
cross-functionally within an
organization to accomplish
objectives
Ability to use appropriate
interpersonal and communication
skills to gain acceptance of ideas
and action plans
Ability to work independently, with
strong follow-through, capable of
owning and managing projects from
end-to-end
Ability to facilitate meetings,
keeping participants focused on the
agenda
Ability to understand impact/implications of
issues/events within the marketing
segments and other areas within
Marketing Information Management
Ability to work with considerable latitude for
decision making in setting priorities
under area of responsibility
Ability to
apply knowledge, experience and
judgment to less ambiguous situations
requiring the adaptation of standard
procedures or techniques.
Minimum Education Requirements /
Certification / Licensure For
DB Marketing Manager Job
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