The eCommerce Content Manager, reporting to the Senior Director of eCommerce Site Merchandising, will ensure the consistent execution of overall eCommerce strategy. He/she will need to critically evaluate current content practices, technology, and infrastructure and develop strategic recommendations to drive continuous improvement.

More specifically, the Content Manager will lead an initiative, collaborating with IT and the Director of Product Management, to optimize the use of existing content systems and will work to discover and evaluate potential technology solutions to optimize content collection and upload.

He/she partners with the Product Management team to optimize business processes and develop training to ensure website content is designed to maximize return on SEO investment. He/she will manage vendor compliance (e.g., quality and availability of content) and, when necessary, will develop solutions in partnership with Site Merchandisers.

Finally, he/she will ensure eCommerce content upload concerns are addressed with the company-wide Master Data Management project.

Job Description:

The eCommerce Content Manager will perform all or some of the following Job description:

• Develop and ensure execution of category content strategies

• Develop strategies to optimize content collection, creation, and upload; including selection of best content (e.g., copy, imagery, video) and determine how to best present online to drive traffic and conversion

• Partner with Senior Site Merchandiser and 4 to 6 Site Merchandisers to ensure alignment of content strategies with category merchandising strategies

• With input from Senior Site Merchandiser, determine and prioritize intensity and timing of content efforts within and across categories based on shifts in business priorities, promotional calendar, etc.

• Manage and develop 12 Content Coordinators

• Load-balance and adjust focus of Content Coordinators in line with category and seasonal demands (e.g., merchandising focus, promotions, etc.) to maximize sales and margin Managing the team

• Ensure vendor provision of high-quality product content

• Manage vendor compliance of Company website content guidelines by communicating expectations, enforcing standards and potentially assessing penalties (e.g., chargebacks) when content is missing or substandard

• Collaborate with vendors to optimize content and processes

• Develop solutions to critical vendor issues with Site Merchandisers when necessary

• Drive improvements to content upload efficiency and efficacy

• Direct PIM system solution development (with execution support from IT) and responsible for creating and improving processes for maximizing eCommerce benefits from PIM

• Work with Director of Product Management to establish processes for optimizing GSI’s Remote Tools system and to evaluate potential technology or third-party solutions for content collection

• Collaborate with Product Management team to ensure site is optimized for SEO (e.g., developing Content Coordinator training for writing copy tailored to SEO).  

• 5-7 years: Management and development of website content teams
• Experience working with content management systems to update website
• Proficiency in Omniture and Photoshop is a plus
• Capable of managing multiple direct reports across categories with disparate seasonality trends, product attributes, etc.
• Excellent time management skills and strong sense of urgency, with ability to multi-task and work autonomously
• Ability to juggle requests and input from many different sources while establishing objective view on prioritization.

• Bachelor’s Degree: Business Administration or Management Information Systems.
   

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