The Channel Marketing Manager will be responsible for identifying, developing, and implementing organization's channel marketing strategies.

Job Description:

The Channel Marketing Manager will perform all or some of the following Job description:

• Partner with sales leadership to establish and manage annual marketing plan, and to deliver annual sales plan and other key initiatives

• Develop strategies to pursue new growth opportunities and address competitive threats based upon market insights

• Consolidate “voice of the field” input into development of strategy, marketing programs, internal processes and sales enablement activities

• Develop and execute multi-channel campaigns and demand generation programs to meet the specific acquisition, penetration and retention needs of Regional Managers and District Sales Managers partnered with Web, Data Analytics and Inside Sales

• Provide target account bid support

• Develop and implement promotional programs to support the early tenure needs of new sales representatives

• Partners with Sales Operations and Web to drive creation and adoption of sales enablement and effectiveness initiatives including presentation materials, support resources, account profiling, planning tools and reporting

• Partner with sales to establish a standard customer lifecycle model to enable efficient customer prospecting, acquisition, penetration and retention (CRM)

• Champions and coordinate seamless evolution to multiple sales channel coverage model

• Leverage database marketing capabilities to empower key sales strategies including prospecting, account analysis and target account penetration

• Partner across functions to replicate successes and learn from failures.  

• Bachelor's degree (B.A or B.S.) from four-year College or University; MBA preferred.