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Job Summary:
The
Associate Marketing Manager - Insurance
will under guidance from the Marketing
Manager, develop, implement and manage
all Property & Casualty insurance
marketing plans (auto, home, power
sports and retention) for multiple
markets. He/She will monitor and analyze
lead generation results for all
campaigns on a semi-weekly basis.
Job
Description:
The
Associate Marketing Manager - Insurance will perform
all or some of the following Job
description:
-
Responsible for achieving lead
generation and cost per lead goals
in assigned markets by distribution
channel -
Lead
Advertising Agencies to optimize
marketing initiatives in order to
meet goals and maintain optimum
results at an efficient cost -
Direct Agencies on creative
development for multi-media
marketing campaigns -
Manage budgets for Direct and Field
Marketing plans, including vendor
billing -
Ensure all insurance marketing
materials meet legal compliance -
Monitor and review industry research
and partner with the product
management and research teams to
recommend marketing initiatives
based on findings -
Collaborate with internal sales and
database partners to ensure goals
and objectives are achieved.
Minimum Requirements / Knowledge / Skill
For Associate Marketing Manager -
Insurance Job
-
6+
years experience in managing
integrated marketing plans and
budgets preferred
-
Strong knowledge of broad-based and
direct marketing experience in
managing and support large-scale
marketing/promotional efforts
-
Direct response experience
-
Excellent communication,
interpersonal, project management
and leadership skills
-
Demonstrated ability to think
creatively, utilize marketing
analytics and research to
effectively identify target markets,
and incorporate segmentation and
competitive analysis into innovative
marketing programs
-
Experience managing vendor and
agency relationships
-
Ability to manage a heavy workload
and make decisions daily on managing
competing priorities
-
Proficiency of Microsoft Office,
Adobe and Internet applications.
Minimum Education Requirements /
Certification / Licensure For
Associate Marketing Manager - Insurance Job
-
Bachelor's degree in Marketing,
Communications or Business
preferred.
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