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Job Summary:
The
Assistant Marketing Manager, reporting
to the Brand Marketing Director, will be
responsible for much of the day-to-day
marketing of the Company's brand. He/She
will have an opportunity to wear many
hats and play a hands-on role in the
management of this up-and-coming brand
within the Company portfolio.Job
Description:
The
Assistant Marketing Manager will perform
all or some of the following Job
description:
-
Contribute to overall brand
strategy, positioning, equity and
communication plans for ~$100M brand -
Utilize market trends and consumer
research to refine and optimize
positioning -
Work
with matrix of creative agency
partners to ensure on-brand and
salient consumer messaging -
Deliver campaign creative with a
consistent visual brand language -
Contribute to and execute marketing
plans designed to drive awareness,
trial, and sales growth while
maintaining the authentic brand
feeling inherent to the brand -
Execute the brand's integrated
communication strategy -
Oversee and manage annual marketing
budget of ~$5MM -
Employ grassroots tactics and
regional market heavy-up to build
this business "from the ground up" .
. . region-by-region and
person-by-person -
Support Director in creation of
Annual Operating Plan -
Regularly analyze business results
to identify program effectiveness,
opportunities for growth, and to
track competitive movements -
Oversee Public Relations for brand
and identify opportunities for
product placement -
Oversee creation of packaging, POS
materials, sell-sheets, trade ads,
etc. -
Manage website and social media for
the brand, including setting
strategy, managing agency, and
ensuring on-brand execution -
Plan
and oversee annual trade shows.
Minimum Requirements / Knowledge / Skill
For Assistant Marketing Manager Job
-
4
years of marketing experience,
preferably among marketing at a
top-tier CPG company or consumer
brand-driven entrepreneurial
start-up
-
Good
balance of creative and innovative
thinking skills (intuition) coupled
with the strategic, analytic and
practical thinking skills required
to take a brand from "good-to-great"
-
Exceptional results orientation -
with a high degree of personal
initiative and leadership - in a
minimal resource environment
-
Strong consumer understanding
skills, translating insights into
winning marketing plans and a high
degree of creativity to find new,
compelling ways to reach and
communicate to consumers
-
Exceptional skill in analysis and
problem solving
-
Excellent project and financial
management skills
-
Excellent interpersonal and
relationship building skills with a
proven track record of leadership
that delivers business results
-
Strong knowledge of the grocery
channel and keys to success in
launching new products in this
channel is preferred.
Minimum Education Requirements /
Certification / Licensure For
Assistant Marketing Manager Job
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