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Job Summary:
The
Marketing Communications
Manager-Healthcare will be a part of
setting the strategic communications
direction for a defined industry -
healthcare - to accomplish specific
Marketing and Communications objectives
across Communications disciplines -
Customer Communications, Public
Relations, Advertising, Brand, and
Employee Communications.
Job
Description:
The
Marketing Communications
Manager-Healthcare will perform
all or some of the following Job
description:
-
Work with
cross-functional group of Communications
professionals in the creation of an
integrated communications plan for a
defined industry segment
-
Coordinate input into plan, provide
direction to the agency and assemble all
sections of the plan
-
Develop
series of presentations to socialize the
plan with senior communications
management as well as will stakeholders
across the organization and each of the
global regions
-
Craft and
evolve message platforms designed to
focus communications deliverables around
core value, ensure message consistency
across channels and deliverables, and
build brand
-
Write
customer facing communications
leveraging expertise within the segment,
a deep understanding of the customers’
pain points and processes, and designed
to convey quantifiable value and
outcomes
-
Coordinate efforts across communications
disciplines to ensure deliverable dates
are met
-
Create,
manage, and report industry segment
communications budget
-
Manage
individual projects within budget
parameters to ensure scope does not
exceed budget
-
Ensure
flexibility to accommodate ever-changing
communication needs
-
Lead the
writing of an integrated communications
plan with input from stakeholders/agencies
-
Manage
the production and copywriting for
external communications materials
including brochures, emails, PPT
presentations, scripts and other tools
-
Develop
project plans
-
Monthly
budget reconciliation, monthly results
report.
Minimum Requirements / Knowledge /
Skill For Marketing Communications
Manager-Healthcare Job
Proven professional writing and
project management skills are a
necessity, as well as the ability to
load balance across multiple
large-scale projects
Demonstrated ability to consume a
large volume of inputs from a
variety of sources to create an
integrated communication plan,
develop message strategy, and write
copy that achieves marketing and
communications objectives
Strong business and creative writing
skills with targeted and impactful
messages
Ability to make strategic
recommendations to positively impact
projects; ability to generate
positive return-on-investment
Outstanding people skills with the
ability to form trusting
relationships, work collaboratively
and build personal credibility and
brand
Good issues management and
communication skills
Demonstrated ability to communicate
effectively upward to senior
management with the appropriate
level of detail, across the project
team to ensure direction is set and
instructions are clear, and with
other stakeholders to share
information
Demonstrated ability to create and
manage a budget and to ensure
projects are delivered within budget
Experience in healthcare in
communications strategy and as a
professional writer
Minimum 5 years experience
Strategy and professional writing
experience in more than one field of
communications (public relations,
relationship marketing, brand,
customer communications) preferred.
Minimum Education Requirements /
Certification / Licensure For
Marketing Communications
Manager-Healthcare
Job
-
Bachelor’s degree mandatory, MBA
preferred.
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