Job Description:

The Manager - Advertising - Account Management will perform all or some of the following Job description:

• Manage planning, development, integration and execution of company-wide advertising programs, strategic promotions, campaigns and events to drive sales

• Manage execution of plans to ensure fiscal accountability and reduce costs where possible

• Obtain all relevant project information and work collaboratively with critical cross-company personnel to develop an effective communications plan utilizing Safeway’s advertising and other marketing support including, but not limited to: weekly insert; ROP; direct mail; television; radio; POS and other collateral; online; ISN; and targeted marketing

• Evaluate and present recommendations for all business unit and/or division-specific programs, events, sponsorships and other marketing opportunities, utilizing all appropriate corporate resources

• Manage planning and execution of Advertising/Marketing support for all new, remodel and underperforming store activities including, but not limited to, special inserts, ROP, target marketing, radio, events, demos, signage, sweepstakes and incremental media buys

• Provide internal Advertising/Marketing departments with appropriate objectives and thorough program information to facilitate development and execution of programs

• Communicate all appropriate corporate and division-specific advertising plans, programs, promotions and events to Divisions, Departments and/or Retail in a thorough and timely manner to ensure successful execution

• Maintain division-specific geographic, legal and competitive information for key marketing areas

• Work with all resources to add value to and execute unique, effective marketing programs that are competitively superior and/or enhance Safeway’s positioning in the market

• Work with manufacturers and third-party vendors to develop, enhance and/or execute marketing programs

• Manage one to two direct reports. 

Minimum Requirements / Knowledge / Skill For Manager - Advertising - Account Management Job

• 2-3 years Retail Advertising and Marketing experience
• 3+ years managing a team
• PC knowledge including Microsoft Word, Excel and PowerPoint
• Thorough understanding of print and broadcast advertising, creative and print production, sales promotion, merchandising and store operations
• Excellent financial and project management skills with the ability to plan and implement strategically as well as tactically
• Strong initiative, customer service focus and excellent interpersonal skills with experience in negotiations and consensus building
• Ability to lead meetings and discussions towards a common goal with participants with varying perspectives
• Ability to work independently, prioritize and handle multiple deadlines
• Leadership and supervisory experience
• Excellent oral and written communication skills.